Protein Bread

Crusty Bread

320 g

Not available online.


Revival of the white bread! Bread, despite its status as a staple food, is not always perceived as a good choice for a balanced diet. After an intensive development effort, Chiefs® has found the perfect solution with its new crusty bread. Through an innovative approach, the Chiefs® crusty bread contains -40% calories, 55 g protein and acts as a source fiber.


Freshly prepared by hand in Switzerland, Chiefs® crusty bread delights everyone and is a perfect choice for breakfast, as a toasted avocado bread, as a snack or prepared as bruschetta for an appetizer.

Choose your flavour:
    Protein Bakery Vanilla Drive
High Protein
High Fibre
-40% Carbs

Ingredients and nutritional values

-40% CARBS: 40% less carbohydrates than an average white bread.
100% TASTE


100% TASTE: Tastes like a traditional white bread. Try it and be amazed! Crispy on the outside, light and fluffy on the inside and full-bodied in taste.

-40% CARBS: Conventional white bread consists mainly of carbohydrates. Chiefs® has managed to reduce the carbohydrate content by an incredible 40%*.

HIGH PROTEIN: Protein contributes to a growth in muscle mass and to the maintenance of normal bones. Our Chiefs® crusty bread contains almost 55 g of protein.

HIGH FIBRE: The original Chiefs® crusty bread is full of fibre.

SWISS MADE: IP-Suisse certified flour and the best Swiss raw materials. Handcrafted with passion by Hiestand Switzerland.

* than conventional white breads


Wheat bread with whey powder and milk protein powder.

Ingredients: IPS WHEAT FLOUR, water, 7% WHEY protein powder, WHEAT gluten, dietary fibre (inulin), 2.5% MILK protein powder, yeast, leaven (RYE, WHEAT), pregelatinised WHEAT flour, salt, wafer (maize starch, potato starch, water, cocoa powder, emulsifier: sunflower lecithin), malt flour (BARLEY), flour treatment agent: ascorbic acid.


Average nutrition facts
Per 100 g Per 320 g
Energy Per 100 g 928 kJ Per 320 g 2970 kJ
Energy Per 100 g 220 kcal Per 320 g 704 kcal
Fat Per 100 g 1.3 g Per 320 g 4.3 g
of which saturates Per 100 g 0.5 g Per 320 g 1.6 g
Carbohydrate Per 100 g 31 g Per 320 g 99 g
of which sugars Per 100 g 2.0 g Per 320 g 6.4 g
Fiber Per 100 g 8.0 g Per 320 g 25.6 g
Protein Per 100 g 17 g Per 320 g 54 g
Salt Per 100 g 1.3 g Per 320 g 4.2 g