Protein Bars

Crispy on the outside, soft on the inside and covered in the finest chocolate – your enjoyment is guaranteed. The best part: Each bar gives you a solid 20 grams of protein and contains no added sugar.

Protein Core Bars

More than just a protein bar: the creamy soft core and the crunchy chocolate coating make them a true high protein dessert. Weighing in at just 40 g, they are the perfect size for a small snack. The CORE Bars still contain a whopping 13 g of protein and no added sugar.

Chiefs protein bars

We all need protein for our bodies to function, grow and repair. 

Chiefs protein bars are a convenient source of life-giving proteins, without all the hassle of meal preparation. Are you looking for a healthy, nutritious snack to keep you fueled for the day? This is it!  

And with all these delicious flavours, there’s no getting bored. We have flavours that suit every and any palate. Try them all and find your favourite! 

What are the benefits of eating protein bars?

The benefits are endless. It’s essential to get enough protein in your diet, but not always so easy to achieve. Modern life can be a bit chaotic sometimes, leaving little time for healthy meal preparation.

That’s where protein bars like Chiefs come in. Whether you are an athlete, a busy mum, an office worker or a student, you’ll benefit from having some of our protein bars on hand!

Some of the benefits of eating protein bars include:

  • Protein bars give you an energy boost before a workout.
  • They help replenish your energy after intensive exercise.
  • Protein bars help with muscle development.
    Healthy as a snack as they’re both filling and nutritious.

Chiefs protein bars are convenient, healthy and affordable. They’re small enough to throw in your desk drawer, lunchbox, handbag or backpack. As they are ready-made, with no need of further preparation, you can fill up with nutritious goodness anytime, anywhere!

A range of delicious flavours

Just because you’re committed to your health, doesn’t mean you should sacrifice your love of great flavours and taste.

One of the main complaints people have about protein bars is that they lack flavour, or don’t offer enough choices. We meet this need for fun flavour options with two protein bar ranges and a total of seven delicious variants:

Protein Bar

Protein Core Bars

Are protein bars healthy?

Protein bars are healthy and full of nutritional benefits. They are less healthy, however, when they include unhealthy oils, excess sugars, and other additives.

You won’t have that problem with our Chiefs bars. We have formulated our protein bars to be big on flavour and big on health!

A bit of sweetness and flavour are what make your protein bars enjoyable. But the focus should always be on the nutritional value and taste of your bars. By the way, all Chiefs protein bars are free from any palm oil.

What are protein bars made out of?

Some protein bars are made of healthy and energising ingredients like dried fruit, nuts and seeds. They sometimes contain whole grains like quinoa or oats, too. These are all healthy ingredients and should feature in any balanced diet but are not necessary to achieve the best tasting and performing protein bar.

The protein may be included in various forms, including soy and milk proteins. These are both great sources of protein, and are the source of our Chiefslife protein bars.

But that’s not all. Our protein bars convince with their delicious fillings, exciting crunch elements and scrumptious chocolate coating made with real cocoa, for extra flavour. Because a little bit of chocolate is sure to brighten anyone’s day!

Are protein bars a good source of energy?

When they are high in good-quality protein, with the right kind of carbs, protein bars can be a rich source of energy.

Protein bars help you build and maintain muscle mass, as well as repair and recuperate after a workout. They also give you a burst of energy to get through the day.

We at Chiefs believe that healthy food must also be functional and tasty. If you’re going to grab your food on the go, make sure that it is nutritious and packed full of energy.

Protein bars offer a great boost of energy in a small package. They are the ultimate convenient health food for your very active lifestyle.

When does eating protein bars make sense?

Protein bars are especially useful for athletes, fitness enthusiasts, professional sportspeople, personal trainers and gym coaches. They are where healthy nutrition and convenience foods meet. But they are also an excellent choice for anyone looking for a tasty snack without adding unnecessary sugars and its calories.

We know you don’t always have the time to put healthy meals together while training. And you know how much you need the power of protein. If you don’t have the time or the facilities to cook up regular small portions of protein, protein bars are just the thing you need.

So it makes sense to always keep some Chiefs protein bars handy. They are the ideal meal substitute in the form of a rich snack for hikers and people always on the go, too. Just toss a few in your bag before heading out for the day.

Are protein bars good for building muscle?

Yes, they are great for building muscle! Let’s get real. Without exercise, especially the right kind of exercise, you won’t build muscle. It takes hard work and dedication. Protein bars are a great way to ensure that your efforts are not in vain.

Athletes and bodybuilders need more protein than the average person. And it is better to consume your protein in regular portions throughout the day than all in one go.

You see, you need regular servings of about 20 to 25 g of protein throughout your day when you’re training and building muscle. And each Chiefs protein bar gives you a solid 20 grams of protein! When you fancy a quick protein boost, our Protein Core bars, with their smaller portion size and creamy filling, still give you a whopping 13 grams of protein.

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Frequently asked questions

Protein bars are generally high in protein but not usually free from fats. Bottom line is that consumption of excess calories, in whatever form, is what makes you fat. When combined with a balanced diet, protein bars are no problem if you’re on the low-fat train.


Excess sugar is another major culprit in the fight against belly fat. Our bars contain no added sugar! The very small amount of sugar in our products comes only from naturally occurring sugars, for example from fruits and milk. Now, that’s a sweet deal!

Protein bars can be keto-friendly, but only when they are low in carbohydrate content. The ketogenic diet is essentially a low-carbohydrate diet and is a favoured diet of many athletes today.


Keto aims to encourage the metabolism of fats in your body into ketone bodies as your source of energy. Essential for the ketogenic diet is hence the carbohydrate content, which strongly influences the metabolism. The “net carbs” value is important here, because the lower this value is, the better the effect of the keto diet. You calculate the “net carbs” value by subtracting the polyols from the total carbohydrate content.


This is in contrast to the usual conversion of carbohydrates into glucose, which is what generally happens after the average carbohydrate-laden meal. Chiefs Protein Bars are not too high in carb content yet are high in healthy elements. They are thus keto-friendly if consumed moderately as part of a low-carb diet.

If you are trying to shed the excess pounds, you know the struggle of resisting those in-between snacks! The best way to ensure healthy weight loss is to not deny yourself these little pleasures, but instead, replace unhealthy snacks with healthy options.


Energy and protein bars can be the answer. That’s why Chiefs protein bars are ideal for your weight-loss plan, too! You get to snack on something tasty, while nourishing your body at the same time.


And thanks to our detailed nutritional information for each product, you know exactly how many calories you’re consuming, and where they come from.

The problem with filling up on snack foods is that you don’t stay feeling full for long. That means you’ll be looking for another snack soon after.


It is well known in health circles that protein is more filling than either carbs or fats.


But how do you access convenient snack portions of protein during your busy schedule? Stock up on Chief’s Protein Bars, that’s how! Our protein bars are very satisfying and leave you feeling satiated for longer than other snack foods.

Some protein bars on the market may contain questionable additives, and extra sugar to sweeten them up. Excess sugar or hidden sugars such as fructose, too, can cause unwanted health issues down the line.


We are dedicated to offering healthy sources of protein in flavoursome and convenient doses. Our Chiefs protein bars and protein core bars contain no palm oil and no added sugars. They get their flavour from cocoa, fruits, nuts, and natural sugars. That means they are not only delicious but are super healthy, too!